A name that carries more than food
Liberty Truck Co. does not lock the vehicle into food only. It is a name for events, rental, street food, advertising, photoshoots, campaigns, film sets and custom projects.
Fleet / approved brand
Liberty Truck Co.
Liberty Truck Co. is the sub-brand for the Grumman Olson Kurbmaster Stepvan P30 — a classic American truck for events, street food, rental, campaigns and special projects under the Tona Smaku umbrella.
PlatformGrumman Olson Kurbmaster Stepvan P30
Roleevent truck
Offerrental / food
Statusbrand approved
Positioning
A separate brand within the Tona Smaku world
Kurbmaster as the hero
The metal body, wide front, rivets and raw character make the Grumman Olson Kurbmaster Stepvan P30 enter the scene on its own. Liberty Truck Co. should work as the flagship of the fleet and the strongest visual point of the brand.
Events and rental
Foodtruck for an event, food zone, promotional campaign element, photoshoot vehicle, branding carrier or mobile sales point.
Relationship with Tona Smaku
Tona Smaku remains the main brand and Boro’s world. Liberty Truck Co. is the sub-brand of the Grumman Olson Kurbmaster Stepvan P30 — more American, event-driven and premium.
Liberty gallery
Raw truck, strong character
On the final page we will keep the strongest Kurbmaster shots: front, side, details, garage, build processs and finished projects.
Offer
What Liberty Truck Co. can do
Foodtruck
Mobile sales point and event kitchen with a strong American character.
Event rental
Picnics, fairs, open days, promotional campaigns, launches and outdoor events.
Branding and advertising
The large vehicle surface gives potential for signage, campaigns and photoshoots.
Special projects
Custom projects, storytelling, content and brand activations.
Liberty Truck Co. moves forward
This is the strongest vehicle direction for Tona Smaku: ready for logo work, event offer, rental communication, sales materials and social media storytelling.